2013: A Year in Review

Happy Holidays! Whew! I apologize for my radio silence for the majority of this year. I promise 2014 will be back on track around here!

I think I had a pretty good excuse for my distraction. You see, in 2013, we had a little baby owlette! Being pregnant and having a newborn kept me pretty busy!

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baby girl hazel

Now, I know this isn’t meant to be a lifestyle blog, so I will keep my gripes about being preggo and gushing about our new little hazelnut to a minimum. I’m now running Lazy Owl Boutique (the business and the blog) as a full-time stay-at-home-mom of a 3-month old (that was a lot of hyphens).

Business aside, 2013 was a great year for Lazy Owl, and I hope it was a record year for your creative business as well. I’ve revisited my blog posts from the end of last year, Planning for Positivity and a Year in Reflection. The lessons from these articles can easily be re-applied to this year. First, let’s review what we’ve accomplished in 2013!

Positive notes for me and my creative venture in 2013:

  • Continued to generate new content for this blog over the first quarter of the year, gaining new followers and ever-increasing stats (even without updates, the hits keep coming! make a website yall!)
  • Maintained steady sales orders and revenue over on Etsy
  • Became a vendor at a new local shop in Houston for handcrafted goods, The Tinderbox
  • Sold for the first time at Pop Shop Houston, a handmade holiday market, and it was AMAZING!
  • Got a new camera, learned to (sort of) use it, and upped my listing photography skills
  • Continued to re-do my branding and imagery (I updated my banner, Facebook look, and business cards so far), and learned how to use Photoshop to do so on my own
  • Experimented with some new product line ideas, and figured out what did and did not work (like I am never going to be good at calligraphy haha)

That was the good stuff. Considering all that happened for me personally in 2013 (mostly baby stuff), I’m glad I was able to accomplish anything business-wise. I will admit that my sales did not increase nearly as much as I had hoped for this year, but the limiting factor in that equation was myself. I just did not have the time or energy to put as much effort into Lazy Owl as I had planned, and without constant effort, you’re not going to get the bigger payoff. However, I think that’s what’s so great about being a creative entrepreneur…you’re in charge of your destiny. The business is here when you need it, and if you need to step back for a while to focus on other things, you have the flexibility to do so.

I’m re-posting the same free printable I posted last year, but with a few new tweaks to really get you thinking about what you accomplished this year and ramp up your planning for the next. I added the “Personal” section, along with a capstone question – What did you learn this year about your business and yourself as an entrepreneur? If you had to sum up 2013 as one big lesson to lend toward your success next year, what would you say? For me, I’d say that in 2013 I learned that Lazy Owl can only be as successful as I’m willing to make it. I can only make so much money and generate a certain level of success by letting it (and myself) coast along. It really is important for me to do a little something to benefit my business everyday if I truly want to reach the goals I have in the near future.

Here’s the downloadable printable in all its glory. Click to download and dig deep into what you’ve accomplished this year. Even if you’re just starting out, it’s important to give yourself a pat on the back for what you’ve gotten done thus far!

free printable

SIDE NOTE! I just have to use this venue as my free plug for shopping Lazy Owl for the holidays. There’s still a few days left to order some fun handcrafted jewelry in time for Christmas! If you use code OWLBLOG you can get $5 off any order $15 or more!

Up next, we’ll discuss planning for positivity and growth in 2014!

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2 thoughts on “2013: A Year in Review

  1. Congratulations on your new baby.
    My business is new and I’m working on a grand opening on New Years Day, I found your website while I was looking for accounting tips for my business. Your information is helpful and I’m working on my excel sheet.
    I am looking forward to your post in 2014.
    Happy New Year.

    Traci

  2. Pingback: Planning for Positivity in 2014 | The Lazy Owl

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